Liberty Lending Consultants (“we,” “us,” “our”) respects your privacy and is committed to protecting the personal information you provide. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information if you engage with us — through our website, via email or phone, or by applying for our loan consulting services — and what choices you have regarding your information.
1. Information We Collect
We may collect information that you voluntarily provide to us when you contact us, request services, or complete an application or form. This may include:
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Identifying information: name, address, telephone number, email address, date of birth, Social Security number (or other government-issued identifier)
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Financial information: employment information, income, assets, liabilities, credit history, loan application data, other financial data relevant to loan consulting or mortgage services
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Transaction information: details of loan applications, mortgage or loan history, payment history, mortgage balances, and related records
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Other information: any additional information you provide as part of our services (e.g., documentation, supporting paperwork, correspondence)
We may also collect certain information automatically when you visit or interact with our website, such as browser type, device type, pages visited, referring/exit pages, and timestamps — solely for site administration and analytics purposes (unless you explicitly opt out or restrict such collection).
2. How We Use Your Information
We use the personal information we collect for purposes including, but not limited to:
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Providing you with loan consulting, mortgage, refinancing, or related services
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Evaluating and processing loan or mortgage applications
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Communicating with you about services, applications, status updates, and customer support
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Performing identity verification, credit checks, and financial evaluations (with your consent where required)
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Complying with legal, regulatory, or contractual obligations
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Maintaining records and documentation related to services provided
3. Disclosure of Your Information
We will not share your nonpublic personal information with non-affiliated third parties, except in the circumstances described below or as permitted or required by law. Disclosure may occur to:
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Service providers, vendors, or contractors who perform services on our behalf (e.g., credit reporting agencies, loan processors, document custodians, third-party vendors)
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Parties involved in your loan or mortgage application or transaction (e.g., lenders, underwriters, title companies, escrow agents)
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Regulators, law enforcement, or governmental agencies if required by law, regulation, subpoena, or legal process
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Others, with your explicit consent or direction
We will require any third-party service providers to protect the confidentiality of your information and to use it only for the purposes for which it was disclosed.
If we intend to share your information with non-affiliated third parties outside the exceptions above (for marketing or other purposes), we will provide you with a clear and conspicuous notice and, where required, offer you the opportunity to opt out of such sharing.
4. Your Privacy Rights and Choices
Depending on your jurisdiction and the context of our relationship, you may have certain rights with respect to your personal information, including:
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The right to request access to the personal information we hold about you
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The right to request correction or amendment of inaccurate or incomplete information
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The right to request deletion or restriction of processing (to the extent allowed under applicable laws)
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The right to opt out of certain types of sharing of your personal information with non-affiliated third parties
To exercise any of these rights or for any questions about our privacy practices, you may contact us at:
Liberty Lending Consultants
1950 Craig Road, Suite 100 St. Louis, MO 63146
Email: operations@libertylending.org
Phone:(314) 988-3212
5. Data Security and Retention
We implement reasonable administrative, technical, and physical safeguards designed to protect the security and confidentiality of your personal information. Access to personal information is limited to authorized personnel, third-party service providers, and others who need the information to perform their functions or provide services to you.
We retain your personal information only for as long as necessary to fulfill the purposes described in this Policy, comply with our legal or regulatory obligations, or as required for recordkeeping purposes. Once retention is no longer necessary or legally required, we will securely dispose of or anonymize the information.
6. Use of Cookies and Website Analytics
When you visit our website, we may use “cookies,” web beacons, or similar technologies to collect standard internet log information and visitor behavior information. This helps us understand how visitors use our site and to improve our website and user experience.
If we use any third-party analytics or tracking tools (e.g., Google Analytics), such use will be disclosed. No personally identifiable information is collected through these tools without your explicit consent.
7. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Liberty Lending Consultants
1950 Craig Road, Suite 100 St. Louis, MO 63146
Email: operations@libertylending.org
Phone:(314) 988-3212